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CONSUMER BEHAVIOUR : APPLICATIONS IN MARKETING

ROBERT EAST , MALCOLM WRIGHT , MARC VANHUELE

2009

BOOK
Category

CONSUMER BEHAVIOR

Abstract WRITTEN IN A FOCUSED AND ACCESSIBLE FORM BY RESPECTED MARKETING ACADEMICS, CONSUMER BEHAVIOUR HELPS READERS TO DEVELOP ANALYTICAL AND EVIDENCE-BASED THINKING IN MARKETING AND AVOID MORE FORMULAIC APPROACHES THAT LACK THE SUPPORT OF RESEARCH. WITH A STRONG FOCUS ON THE USE OF RESEARCH, THIS BOOK WILL REALLY APPEAL TO THE SPECIFIC NEEDS OF HIGHER-LEVEL STUDENTS.

ISBN 9788132103158
Author(s) ROBERT EAST , MALCOLM WRIGHT , MARC VANHUELE
Credits
Edition 1ST ED.
Year 2009
Publisher SAGE PUBLICATIONS
Type BOOK
Keywords CONSUMER BEHAVIOR
Language English
Collation 334 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia O 5 No A
2 Limassol C 10 No A
1 Limassol C 10 No A 01/01/1970