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ESSENTIALS OF STRATEGIC MANAGEMENT

WHEELEN, THOMAS L. , HUNGER, J. DAVID, 1941-

2008

BOOK
Category

STRATEGIC MANAGEMENT

Abstract THIS BRIEF BOOK OFFERS A SHORT, CONCISE EXPLANATION OF THE MOST IMPORTANT CONCEPTS AND TECHNIQUES IN STRATEGIC MANAGEMENT. WHILE BASED ON RIGOROUS RESEARCH STUDIES, THE CITATIONS AND FOOTNOTES ARE MINIMAL. ESSENTIALS OF STRATEGIC MANAGEMENT IS SUITABLE FOR USE IN CORPORATE AND EXECUTIVE TRAINING PROGRAMS.OFFERS A SOUND INTRODUCTION TO STRATEGIC MANAGEMENT, FOCUSING ON THE BASIC CONCEPTS AND THEIR APPLICATIONS TO THE MANAGEMENT FIELD. TOPICS INCLUDE ENVIRONMENTAL SCANNING AND INDUSTRY ANALYSIS, STRATEGY FORMULATION: CORPORATE STRATEGY, STRATEGY IMPLEMENTATION: ORGANIZING FOR ACTION, AMONG OTHERS.FOR PROFESSIONALS IN FIELDS OF STRATEGIC PLANNING AND COMPETITIVE STRATEGY.

ISBN 9788120332348
Author(s) WHEELEN, THOMAS L. , HUNGER, J. DAVID, 1941-
Credits
Edition 4TH ED.
Year 2008
Publisher PRENTICE HALL OF INDIA
Type BOOK
Keywords STRATEGIC MANAGEMENT
Language English
Collation 192 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol G 1 No A
1 Limassol G 1 No A