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GLOBAL MARKETING: A DECISION-ORIENTED APPROACH

HOLLENSEN, SVEND

2003

BOOK
Category

INTERNATIONAL MARKETING

MARKETING

Abstract THIS BOOK OFFERS A TRULY GLOBAL APPROACH WITH CASES AND EXHIBITS FROM ALL PARTS OF THE WORLD , INCLUDING EUROPE, THE MIDDLE EAST , AFRICA, THE FAR EAST, NORTH AND SOUTH AMERICA. IT PROVIDES A COMPLETE AND CONCENTRATED OVERVIEW OF THE TOTAL INTERNATIONAL MARKETING PLANNING PROCESS, ALONG WITH MANY NEW , UP- TO- DATE EXHIBITS AND CASES , WHICH ILLUSTRATE THE THEORY BY SHOWING PRACTICAL APPLICATIONS.

ISBN 9780273726227
Author(s) HOLLENSEN, SVEND
Credits
Edition 5TH ED.
Year 2003
Publisher PEARSON
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 756 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Nicosia C 8 No A 01/01/1970
2 Limassol J 1 No A 18/02/2016
6 Nicosia I 5 No A 01/01/1970
1 Nicosia S 5 Yes A 01/01/1970
3 Limassol J 1 No A 01/01/1970
4 Limassol M 4 Yes A 01/01/1970
3 Nicosia R 5 Yes A 01/01/1970
5 Nicosia I 5 No A 01/01/1970
1 Limassol J 1 No A 01/01/1970
4 Nicosia I 5 No A 01/01/1970