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| Category |
INTERNATIONAL MARKETING
MARKETING
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| Abstract |
THIS BOOK OFFERS A TRULY GLOBAL APPROACH WITH CASES AND EXHIBITS FROM ALL PARTS OF THE WORLD , INCLUDING EUROPE, THE MIDDLE EAST , AFRICA, THE FAR EAST, NORTH AND SOUTH AMERICA. IT PROVIDES A COMPLETE AND CONCENTRATED OVERVIEW OF THE TOTAL INTERNATIONAL MARKETING PLANNING PROCESS, ALONG WITH MANY NEW , UP- TO- DATE EXHIBITS AND CASES , WHICH ILLUSTRATE THE THEORY BY SHOWING PRACTICAL APPLICATIONS.
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| ISBN |
9780273726227
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| Author(s) |
HOLLENSEN, SVEND
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| Credits |
|
| Edition |
5TH ED.
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| Year |
2003
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| Publisher |
PEARSON
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| Type |
BOOK
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| Keywords |
INTERNATIONAL MARKETING
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| Language |
English |
| Collation |
756 P., 30 CM.
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