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Category

MARKETING

Abstract MARKETING STARTS WITH A BASIC CONCEPTS FROM CLASSICAL MARKETING PERSPECTIVE AND CONTRASTS THESE NWITH NEWER VIEWS FROM THE RELATIONAL AND SERVISE - BASED SCHOOLS OF MARKETING, HEMPLING YOU DEVELOP YOUR KNOWLEDGE AND UNDERSTANDING OF MARKETING.

ISBN 9780199579617
Author(s) FILL, CHRIS , KELLY PAGE , PAUL BAINES
Credits
Edition 2ND ED.
Year 2011
Publisher OXFORD UNVERSITY PRESS
Type BOOK
Keywords MARKETING
Language English
Collation 756 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Nicosia C 5 No A 01/01/1970
1 Nicosia C 5 No A 01/01/1970