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RETAILING OF FINANCIAL SERVICES

MCGOLDRICK, PETER J. , STEVEN J. GREENLAND

1994

BOOK
Category

FINANCE

Abstract THESE BOOK APPLIES MODERN RETAIL AND MARKETING THEORY TO THE FINANCIAL SERVICES SECTOR. THE INTRODUCTION COMPARES AND CONTRASTS THE RETAILING OF CONSUMER GOODS AND OF FINANCIAL SERVICES PROVIDING THE FRAMEWORK FOR A MARKETING MIX DEDICATED TO THE NEEDS OF FINANCIAL INSTITUTIONS.

ISBN 9780077076133
Author(s) MCGOLDRICK, PETER J. , STEVEN J. GREENLAND
Credits
Edition 1ST ED.
Year 1994
Publisher MCGRAW-HILL
Type BOOK
Keywords FINANCE
Language English
Collation 299 P., 20CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia L 2 No A