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MARKETING MANAGEMENT : KNOWLEDGE AND SKILLS

PETER, J. PAUL , DONNELLY, JAMES H.

2007

BOOK
Category

MARKETING

Abstract MARKETING MANAGEMENT : KNOWLEDGE AND SKILLS, PROVIDES AN OVERVIEW OF CRITICAL ISSUES IN MARKETING MANAGEMENT , HELPING STUDENTS TO DEVELOP THE SKILLS NECESSARY TO CREATE AND SUSTAIN SUCCESSFUL MARKETING STRATEGIES.

ISBN 9780073137636
Author(s) PETER, J. PAUL , DONNELLY, JAMES H.
Credits
Edition 8TH ED.
Year 2007
Publisher MCGRAW-HILL BOOK COMPANY
Type BOOK
Keywords MARKETING MANAGEMENT
Language English
Collation 813 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 4 No A 01/01/1970
2 Nicosia C 4 No A 01/01/1970
1 Limassol I 2 No A 01/01/1970
2 Limassol I 2 No A 16/04/2014