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MARKETING MANAGEMENT: KNOWLEDGE AND SKILLS

PETER, J. PAUL , DONNELLY, JAMES H.

2004

BOOK
Category

MARKETING

Abstract THIS TEXT EVERYTHING YOU NEED TO PROVIDE STUDENTS WITH A SOLID FOUNDATION IN MARKETING. SUCCINCT BUT COMPLETE CHAPTERS, TOGETHER WITH 41 CASES , ENCOURAGE STUDENTS TO GO BEYOND TRADITIONAL MARKETING PRINCIPLES AND FOCUS ON THE ROLE OF MARKETINGIN CROSS- FUNCTIONAL BUSINESS AND ORGANIZATION STRATEGIES.

ISBN 0072552174
Author(s) PETER, J. PAUL , DONNELLY, JAMES H.
Credits
Edition 7TH ED.
Year 2004
Publisher McGRAW-HILL IRWIN
Type BOOK
Keywords MARKETING
Language English
Collation 876 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 4 No A 01/01/1970
2 Nicosia C 4 No A 01/01/1970