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MARKETING: CONCEPTS AND STRATEGIES

FERRELL, O. C. , WILLIAM M. PRIDE

2008

BOOK
Category

MARKETING

Abstract MARKETING: CONCEPTS AND STRATEGIES LEADS THE MARKET BY ADAPTING AND RESPONDING TO THE CHANGING MARKETING ENVIRONMENT.

ISBN 9780618799701
Author(s) FERRELL, O. C. , WILLIAM M. PRIDE
Credits
Edition 14TH ED.
Year 2008
Publisher HOUGHTON MIFFLIN
Type BOOK
Keywords MARKETING
Language English
Collation 628 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia D 4 No Available
1 Limassol F 11 No Available