|
Category |
MARKETING
|
Abstract |
MARKETING: CONCEPTS AND STRATEGIES LEADS THE MARKET BY ADAPTING AND RESPONDING TO THE CHANGING MARKETING ENVIRONMENT.
|
ISBN |
9780618799701
|
Author(s) |
FERRELL, O. C.
,
WILLIAM M. PRIDE
|
Credits |
|
Edition |
14TH ED.
|
Year |
2008
|
Publisher |
HOUGHTON MIFFLIN
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
628 P., 25 CM.
|
|