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FOUNDATIONS OF MARKETING

FERRELL, O. C. , WILLIAM M. PRIDE

2009

BOOK
Category

MARKETING

Abstract FOUNDATIONS OF MARKETING, THIRD EDITION, PROVIDES INSTRUCTORS AND STUDENTS OF INTRODUCTORY MARKETING A CONCISE, DIRECT APPROACH TO THE BASIC CONCEPTS OF MARKETING. THIS PROGRAM REMAINS TRUE TO THE GOAL HELPING STUDENTS AND PROFESSORS EXPLORE THE DYNAMIC AND EXCITING WORLD OF MARKETING. WITH A STRONG BACKING IN THE LATEST MARKET RESEARCH AND COMPELLING, CONTEMPORARY AD CONTENT, THIS PROGRAM PRESENTS MARKETING ISSUES AND CONCEPTS IN THE DEPTH AND DETAIL NEEDED TO CHALLENGE AND INFORM STUDENTS. AND WITH LOGICAL ORGANIZATION, PRECISE DEFINITIONS, AND THE MARKETING VOCABULARY THAT STUDENTS NEED, THIS PROGRAM'S THOROUGH COVERAGE HELPS STUDENTS ACQUIRE A BALANCED OVERVIEW OF THE MARKETING DISCIPLINE.

ISBN 9780618973378
Author(s) FERRELL, O. C. , WILLIAM M. PRIDE
Credits
Edition 3RD ED.
Year 2009
Publisher HOUGHTON MIFFLIN
Type BOOK
Keywords MARKETING
Language English
Collation 569 P.,, 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 5 No A 01/01/1970
1 Limassol I 3 No A 01/01/1970
2 Nicosia C 5 No A 01/01/1970