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MARKETING TO THE SOCIAL WEB : HOW DIGITAL CUSTOMER COMMUNITIES BUILD YOUR BUSINESS

LARRY WEBER

2009

BOOK
Category

ELECTRONIC MARKETING

Abstract THIS BOOK HELPS MARKETERS AND THEIR COMPANIES UNDERSTAND THE CONTEXT OF MARKETING TODAY, AND PRIORITIZE WHAT THEY NEED TO DO TO BUILD CUSTOMER COMMUNITIES AND MAXIMIZE PROFIT IN A TIME OF MARKETING CONFUSION.

ISBN 9780470410974
Author(s) LARRY WEBER
Credits
Edition 2ND ED.
Year 2009
Publisher JOHN WILLEY & SONS
Type BOOK
Keywords ELECTRONIC MARKETING
Language English
Collation 246 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 6 No A