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CIM COURSEBOOK : DELIVERING CUSTOMER VALUE THROUGH MARKETING
COLIN LINTON
2009*
BOOK
| Category |
MARKETING
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| Abstract |
THE COURSEBOOKS ARE THE ONLY STUDY GUIDE REVIEWED AND APPROVED BY CIM (THE CHARTERED INSTITUTE OF MARKETING )..EACH BOOK IS CRAMMED WITH A RANGE OF LEARNING OBJECTIVES , CASES, QUESTIONS , ACTIVITIES , DEFINITION, STUDY TIPS AND SUMMARIES TO SUPPORT AND TEST YOUR UNDERSTANDING OF THE THEORY.
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| ISBN |
9781856177184
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| Author(s) |
COLIN LINTON
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| Credits |
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| Edition |
1ST ED.
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| Year |
2009*
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| Publisher |
BUTTERNORTH HEINEMANN
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| Type |
BOOK
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| Keywords |
MARKETING
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| Language |
English |
| Collation |
273 P., 25 CM.
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25 Zannettos Str., Ayios Andreas, 1100 Nicosia
+357 22778475
info@cim.ac.cy