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CIM COURSEBOOK : DELIVERING CUSTOMER VALUE THROUGH MARKETING

COLIN LINTON

2009*

BOOK
Category

MARKETING

Abstract THE COURSEBOOKS ARE THE ONLY STUDY GUIDE REVIEWED AND APPROVED BY CIM (THE CHARTERED INSTITUTE OF MARKETING )..EACH BOOK IS CRAMMED WITH A RANGE OF LEARNING OBJECTIVES , CASES, QUESTIONS , ACTIVITIES , DEFINITION, STUDY TIPS AND SUMMARIES TO SUPPORT AND TEST YOUR UNDERSTANDING OF THE THEORY.

ISBN 9781856177184
Author(s) COLIN LINTON
Credits
Edition 1ST ED.
Year 2009*
Publisher BUTTERNORTH HEINEMANN
Type BOOK
Keywords MARKETING
Language English
Collation 273 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia Q 1 Yes A