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INNOVATION IN MARKETING

SUSAN BRIDGEWATER , PETER DOYLE

1998

BOOK
Category

MARKETING

Abstract INNOVATION IN MARKETING IS THE LATEST ANALYSIS OF THE BEST PRACTICE AND A UNIQUE COLLECTION OF EMPIRICAL MATERIAL DESCRIBING BOTH SYSTEMS INNOVATION AND THE LAUNCH OF NEW PRODUCTS.

ISBN 9780750641215
Author(s) SUSAN BRIDGEWATER , PETER DOYLE
Credits
Edition 1ST ED.
Year 1998
Publisher BUTTERWORTH HEINEMANN
Type BOOK
Keywords MARKETING
Language English
Collation 225 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 8 No A 27/08/2012