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BRANDING IN ACTION : CASES AND STRATEGIES FOR PROFITABLE BRAND MANAGEMENT

GRAHAM HANKINSON , PHILIPPA COWKING

1993

BOOK
Category

MARKETING

Abstract THIS USER-FRIENDLY BOOK UNDERLINES THE IMPORTANCE OF BRANDS AND BRANDING IN BUSINESS STRATEGY FORMULATION"

ISBN 9780077078128
Author(s) GRAHAM HANKINSON , PHILIPPA COWKING
Credits
Edition 1ST ED.
Year 1993
Publisher MCGRAW-HILL BOOK COMPANY
Type BOOK
Keywords MARKETING
Language English
Collation 226 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 6 No A 01/01/1970