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BASIC MARKETING RESEARCH

GILBERT A. CHURCHILL , TOM J. BROWN

2007

BOOK
Category

MARKETING RESEARCH

Abstract BASIC MARKETING RESEARCH PROVIDES AN INTRODUCTORY LOOK AT MARKETING RESEARCH FOR UNDERGRADUATE STUDENTS , MANAGERIALLY ORIENTED GRADUATE STUDENTS , OR ANYONE WHO WANTS AN APPRECIATION OF THE MARKETING- RESEARCH PROCESS.

ISBN 0324361025
Author(s) GILBERT A. CHURCHILL , TOM J. BROWN
Credits
Edition 6TH ED.
Year 2007
Publisher THOMSON SOUTH-WESTERN
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 593 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 3 No A