|
| Category |
MARKETING
PLANNING
|
|
| Abstract |
STRATEGIC MARKETING : PLANNING AND CONTROL COVERS CON TEMPORARY ISSUES BY EXPLORING CURRENT DECELOPMENTS IN MARKETRING THEORY AND PRACTICE INCLUDING THE CONCEPT OF A MARKET - LED ORIENTATION AND A RESOURCE / ASSET - BASED APPROACH TO INTERNAL ANALYSIS AND PLANING.
|
| ISBN |
0750652365
|
| Author(s) |
ASHFORD, RUTH
,
DRUMMOND, GRAEME
,
ENSOR, JOHN
|
| Credits |
|
| Edition |
2ND ED.
|
| Year |
2003
|
| Publisher |
ELSEVIER
|
| Type |
BOOK
|
| Keywords |
MARKETING, PLANNING
|
| Language |
English |
| Collation |
306 P., 25 CM.
|
|
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