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STRATEGIC MARKETING : PLANNING AND CONTROL

ASHFORD, RUTH , DRUMMOND, GRAEME , ENSOR, JOHN

2003

BOOK
Category

MARKETING

PLANNING

Abstract STRATEGIC MARKETING : PLANNING AND CONTROL COVERS CON TEMPORARY ISSUES BY EXPLORING CURRENT DECELOPMENTS IN MARKETRING THEORY AND PRACTICE INCLUDING THE CONCEPT OF A MARKET - LED ORIENTATION AND A RESOURCE / ASSET - BASED APPROACH TO INTERNAL ANALYSIS AND PLANING.

ISBN 0750652365
Author(s) ASHFORD, RUTH , DRUMMOND, GRAEME , ENSOR, JOHN
Credits
Edition 2ND ED.
Year 2003
Publisher ELSEVIER
Type BOOK
Keywords MARKETING, PLANNING
Language English
Collation 306 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 5 No A 01/01/1970
2 Nicosia P 5 No A 18/07/2013