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THE MARKETING PLAN: A HANDBOOK

MARIAN BURK WOOD

2003

BOOK
Category

MARKETING

Abstract FOR MARKETING PLANNING , MARKETING MANAGEMENT AND MARKETING STRATERY COURSES. THIS PRACTICAL , HANDS - ON SUPPLEMENT ENABLES STUDENTS TO DEVELOP A REALISTIC , CUSTOMIZED MARKETING PLAN APPLYING MARKETING CONCEPTS LEARNED IN THE CLASSROOM.
ISBN 9780130613177
Author(s) MARIAN BURK WOOD
Credits
Edition 1ST ED.
Year 2003
Publisher PEARSON - PRENTICE HALL
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 202 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia L 2 No Available
2 Nicosia L 2 No Available

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