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THE MARKETING PLAN HANDBOOK

MARIAN BURK WOOD

2008

BOOK
Category

MARKETING

PLANNING

Abstract THE MARKETING PLAN HANDBOOK FILLS THIS GAB WITH CONCISE STEP - BY- STEP COVERAGE OF THE STRUCTURED PROCESS FOR FORMULATING A CREATIVE AND ACTIONABLE MARKETING PLAN, INCLUDING PREPARATIONS FOR MEASURING MARKETING PERFORMANCE AND CONTROLLING IMPLEMENTATION.

ISBN 9780132237550
Author(s) MARIAN BURK WOOD
Credits
Edition 3RD ED.
Year 2008
Publisher PEARSON - PRENTICE HALL
Type BOOK
Keywords MARKETING, PLANNING
Language English
Collation 190 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia L 2 No A