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Category

MARKETING RESEARCH

Abstract PRESENTS MARKETING RESEARCH THROUGH THE EYES OF A MANGER USING AND PURCHASING RESEARCH INFORMATION , WHILE MAINTANINT SOLID, COMPETITIVE COVERAGE OF QUANTITATIVE METHODS . EXTENSIVE UPDATES AND REVISIONS ENHASE ITS TRADITIONAL HIGH QUALITY AND ENJOYABLE STYLE. USER OF THE RESEARCH FOSUC TO THE TEXT , PRESENT MARKETING RESEARCH THROUGH THE EYES OF A MANAGER USING AND PERHAPS PURCHASING MARKETING RESEARCH INFORMATION.

ISBN 0471455199
Author(s) GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-
Credits
Edition 6TH ED.
Year 2005
Publisher Wiley
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 617 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 3 No A
2 Nicosia P 3 No A 27/01/2014
3 Nicosia P 3 No A 01/01/1970
4 Nicosia P 3 No A 01/01/1970