|
| Category |
MARKETING RESEARCH
|
|
| Abstract |
MARKETING RESEARCH ESSENTIALS , 4TH EDITION IS FILLED WITH CASES , CHAPTER - OPENING VIRGETTES , MARKETING RESEARCH WAR STORIES AND ETHICAL DILEMMAS. THE TEXT CONNECTS THE MATERIALS TO THE REAL WORLD OF MARKETING RESEARCH , AS ITS PRACTICED IN TODAY'S FIRMS. BOTH AUTHORS BRING A COMBINED 40 YEARS OF MARKETING RESEDARCH EXPERIENCE TO THE NEW EDITION.
|
| ISBN |
0471448451
|
| Author(s) |
GATES, ROGER H., 1942-
,
MCDANIEL, CARL, JR., 1941-
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| Credits |
|
| Edition |
4TH ED.
|
| Year |
2004
|
| Publisher |
Wiley
|
| Type |
BOOK
|
| Keywords |
MARKETING RESEARCH
|
| Language |
English |
| Collation |
420 P., 30 CM.
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