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MARKETING RESEARCH ESSENTIALS

GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-

2004

BOOK
Category

MARKETING RESEARCH

Abstract MARKETING RESEARCH ESSENTIALS , 4TH EDITION IS FILLED WITH CASES , CHAPTER - OPENING VIRGETTES , MARKETING RESEARCH WAR STORIES AND ETHICAL DILEMMAS. THE TEXT CONNECTS THE MATERIALS TO THE REAL WORLD OF MARKETING RESEARCH , AS ITS PRACTICED IN TODAY'S FIRMS. BOTH AUTHORS BRING A COMBINED 40 YEARS OF MARKETING RESEDARCH EXPERIENCE TO THE NEW EDITION.

ISBN 0471448451
Author(s) GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-
Credits
Edition 4TH ED.
Year 2004
Publisher Wiley
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 420 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
3 Nicosia P 3 No A
1 Nicosia P 3 No A
2 Nicosia P 3 No A
1 Limassol J 4 No A 01/01/1970