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MARKETING : ESSENTIAL PRINCIPLES, NEW REALITIES

GROUCUTT, JON , FORSYTH, PATRICK , LEADLEY, PETER, 1943-

2004

BOOK
Category

MARKETING

Abstract MARKETING: ESSENTIAL PRINCIPLES, NEW REALITIES HAS BEEN RESEARCHED, DEVELOPED AND WRITTEN PRIMARILY WITH THE UNDERGRADUATE AND DIPLOMA-LEVEL STUDENT IN MIND. THIS STUDENT-ORIENTED TEXT, WITH ITS RELAXED AND FREE FLOWING LANGUAGE, PROVIDES THE READER WITH MATERIAL OF A RIGOROUS ACADEMIC STANDARD. EACH CHAPTER FOLLOWS A SET STRUCTURE THAT HAS BEEN DESIGNED TO ENCOURAGE DISCUSSION AND RAISE ISSUES FOR CONSIDERATION AND RESEARCH:INTRODUCTION;LEARNING OBJECTIVES;CHAPTER SUB HEADINGS - KEY ISSUES;CHAPTER SUMMARY;EXERCISES AND QUESTIONS FOR REVIEW AND CRITICAL THINKING.AT THE END OF THE BOOK THERE ARE ADDITIONAL NOTES AND REFERENCES TO SUPPORT STUDENT LEARNING.WRITTEN BY AUTHORS FROM BOTH AN ACADEMIC AND PRACTITIONER BACKGROUND, THIS NEW TEXTBOOK OFFERS AN EXCELLENT INTRODUCTION TO THE SUBJECT FOR THE NEXT GENERATION OF MARKETERS AND BUSINESS PEOPLE.

ISBN 0749441143
Author(s) GROUCUTT, JON , FORSYTH, PATRICK , LEADLEY, PETER, 1943-
Credits
Edition 1ST ED.
Year 2004
Publisher KOGAN PAGE
Type BOOK
Keywords MARKETING
Language English
Collation 540 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol L 1 Yes A