|
| Category |
PUBLIC RELATIONS
|
|
| Abstract |
THE PRATICE OF PUBLIC RELATIONS , NINTH EDITION , IS, IN SHORT , DIFFERENT FROM OTHER INTRODUCTORY TEXTS IN THE FIELD. ITS PREMISE IS THAT PUBLIC RELATIONS IS A THOROUGHLY ENGAGING AND CONSTANTLY CHANGING FIELD. ALTHOUGH OTHER TEXTS MAY STEER CLEAR OF THE UP- TO -DATE CASES, THE ETHICAL CHALLENGES , THE " HOW TO" COUNSEL, AND PUBLIC RELATIONS CONUNDRUMS THAT FORCE STUDENTS TO THINK , THIS BOOK CONFRONTS THEM ALL. IT IS , IF YOU' LL FORGIVE THE VERNACULAR , AN "IN- YOUR- FACE" TEXTBOOK FOR AN "IN- YOUR- FACE" PROFESSION.
|
| ISBN |
9780131020250
|
| Author(s) |
SEITEL, FRASER P.
|
| Credits |
|
| Edition |
9TH ED.
|
| Year |
2004
|
| Publisher |
PEARSON
|
| Type |
BOOK
|
| Keywords |
PUBLIC RELATIONS
|
| Language |
English |
| Collation |
568 P., 25 CM.
|
|
25 Zannettos Str., Ayios Andreas, 1100 Nicosia
+357 22778475
info@cim.ac.cy