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THE PRACTICE OF PUBLIC RELATIONS

SEITEL, FRASER P.

2004

BOOK
Category

PUBLIC RELATIONS

Abstract THE PRATICE OF PUBLIC RELATIONS , NINTH EDITION , IS, IN SHORT , DIFFERENT FROM OTHER INTRODUCTORY TEXTS IN THE FIELD. ITS PREMISE IS THAT PUBLIC RELATIONS IS A THOROUGHLY ENGAGING AND CONSTANTLY CHANGING FIELD. ALTHOUGH OTHER TEXTS MAY STEER CLEAR OF THE UP- TO -DATE CASES, THE ETHICAL CHALLENGES , THE " HOW TO" COUNSEL, AND PUBLIC RELATIONS CONUNDRUMS THAT FORCE STUDENTS TO THINK , THIS BOOK CONFRONTS THEM ALL. IT IS , IF YOU' LL FORGIVE THE VERNACULAR , AN "IN- YOUR- FACE" TEXTBOOK FOR AN "IN- YOUR- FACE" PROFESSION.

ISBN 9780131020250
Author(s) SEITEL, FRASER P.
Credits
Edition 9TH ED.
Year 2004
Publisher PEARSON
Type BOOK
Keywords PUBLIC RELATIONS
Language English
Collation 568 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
4 Nicosia K 2 No A 01/01/1970
3 Nicosia K 2 No A 01/01/1970