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ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

GEORGE E. BELCH , MICHAEL A. BELCH

2005

BOOK
Category

ADVERTISING

Abstract THIS VERY COMPREHENSIVE AND CURRENT TEXT SHOW STUDENTS HOW REAL ORGANIZATIONS, SUCH AS LAST LAS VEGAS CONVENTION AND VICTORS AUTHORITY , NIKE SAN DIEGO PADRES , AND APPLE COORDINATE THE VARIOUS ELEMENTS OF THE PROMOTIONAL MIX WITH OTHER MARKETINF ACTIVITIES.

ISBN 0073101265
Author(s) GEORGE E. BELCH , MICHAEL A. BELCH
Credits
Edition 7TH ED.
Year 2005
Publisher MCGRAW-HILL
Type BOOK
Keywords ADVERTISING
Language English
Collation 820 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia F 8 No A
2 Nicosia F 8 No A
1 Limassol H 5 No A
4 Nicosia F 6 No A 01/01/1970
3 Nicosia F 8 No A 24/12/2018
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