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Category |
COMMUNICATION IN MARKETING
MARKETING RESEARCH
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Abstract |
THE NATURE OF MARKETING COMMUNICATIONS IS CHARGING. COMPANIES THAT SPECIALIZE IN VARIOUS COMMUNICATIONS SUCH AS ADVERTISING , SALES PROMOTION AND DIRECT RESPONSE FIND THEIR CLIENTS MAKING NEW DEMANDS OF THEM. CLIENTS NOW EXPECT INTEGRATED MARKETING AND COMMUNICATIONS SOLUTIONS FROM ONE CENTRAL COURSE. INTEGRATED MARKETING COMMUNICATIONS, WILL HELP YOU UNDERSTAND AND MEET THE NEEDS OF THE CHANGING MARKETPLACE BY SHOWING YOU HOW THE VARIOUS COMPONENT OF MARKETING COMMUNICATIONS INTERACT. THIS KNOWLEDGE WILL ENABLE YOU TO CREATE AND IMPLEMENT A MARKETING COMMUNICATIONS PLAN TO RESOLVE REAL BUSINESS CHALLENGES.
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ISBN |
9780132199124
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Author(s) |
TUCKWELL, KEITH, 1950-
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Credits |
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Edition |
2ND ED.
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Year |
2008
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Publisher |
PEARSON - PRENTICE HALL
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Type |
BOOK
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Keywords |
MARKETING COMMUNICATIONS
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Language |
English |
Collation |
440 P., 25 CM.
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