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INTEGRATED MARKETING COMMUNICATIONS: STRATEGIC PLANNING PERSPECTIVES

TUCKWELL, KEITH, 1950-

2008

BOOK
Category

COMMUNICATION IN MARKETING

MARKETING RESEARCH

Abstract THE NATURE OF MARKETING COMMUNICATIONS IS CHARGING. COMPANIES THAT SPECIALIZE IN VARIOUS COMMUNICATIONS SUCH AS ADVERTISING , SALES PROMOTION AND DIRECT RESPONSE FIND THEIR CLIENTS MAKING NEW DEMANDS OF THEM. CLIENTS NOW EXPECT INTEGRATED MARKETING AND COMMUNICATIONS SOLUTIONS FROM ONE CENTRAL COURSE. INTEGRATED MARKETING COMMUNICATIONS, WILL HELP YOU UNDERSTAND AND MEET THE NEEDS OF THE CHANGING MARKETPLACE BY SHOWING YOU HOW THE VARIOUS COMPONENT OF MARKETING COMMUNICATIONS INTERACT. THIS KNOWLEDGE WILL ENABLE YOU TO CREATE AND IMPLEMENT A MARKETING COMMUNICATIONS PLAN TO RESOLVE REAL BUSINESS CHALLENGES.

ISBN 9780132199124
Author(s) TUCKWELL, KEITH, 1950-
Credits
Edition 2ND ED.
Year 2008
Publisher PEARSON - PRENTICE HALL
Type BOOK
Keywords MARKETING COMMUNICATIONS
Language English
Collation 440 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
3 Limassol H 1 No A
5 Limassol N 1 Yes A
1 Nicosia F 6 No A
2 Nicosia F 6 No A 01/01/1970
4 Nicosia F 6 No A 01/01/1970
3 Nicosia F 6 No A 01/01/1970
1 Limassol H 1 No A 01/01/1970
4 Limassol H 1 No A 01/01/1970
2 Limassol H 1 No A 01/01/1970