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LEHMANN AND WINER'S ANALYSIS FOR MARKETING PLANNING

LEHMAN, WINER

2005

BOOK
Category

MARKETING

Abstract ANALYSIS FOR MARKETING PLANNING HAS EARNED BRAND - NAME STATUS AS A UNIQUE TEXT IN ITS MARKET. WITH A SIX- PART FRAMEWORK , THE AUTHORS FOCUS ON THE ANALYSIS NEEDED TO CREATE A SUCCESSFUL MARKETING PLAN. LAUDED AS A HANDS - ON RESOURCE , THE TEXT SHOWS STUDENTS HOW TO MAKE DECISIONS BASED ON SOUND RESEARCH.

ISBN 0072865962
Author(s) LEHMAN, WINER
Credits
Edition 6TH ED.
Year 2005
Publisher MCGRAW-HILL
Type BOOK
Keywords PLANNING
Language English
Collation 256 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia A 8 No A
2 Nicosia A 8 No A