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MARKETING PLANNING: A STEP - BY - STEP GUIDE

JAMES W. TAYLOR

1997

BOOK
Category

MARKETING

Abstract HANDS - ON GUIDE PROVIDES A COMPLETE STEP- BY - STEP BLUEPRINT FOR CREATING AND IMPLEMENTING SUCCESSFUL MARKETING PLANS IN ANY BUSINESS . PAPER DLC : MARKETING - PLANNING . WORKSHEETS , SAMPLES , CHARTS , AND CHCKLISTS TO HELP YOU: - CREATE A PLAN THAT WORKS - IMPLEMENT IT SUCCESSFULLY - INTEGRATE STRATEGY AND RESOURCES - FOCUS ON YOUR CUSTOMERS - OVERTAKE YOUR COMPETITION

ISBN 9780132420414
Author(s) JAMES W. TAYLOR
Credits
Edition 1ST ED.
Year 1997
Publisher PRENTICE-HALL INC
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 364 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia A 8 No A