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MARKETING PLANNING AND STRATEGY

SUBHASH C. JAIN

2004

BOOK
Category

MARKETING

Abstract THE TEX REVIEWS THE STATE OF THE ART IN MARKETING STRATEGY , FOCUSING ON BOTH RESEARCH AND CONCEPTS. THE CASES ARE COMPREHENSIVE AND INTEGRATIVE , MOST DEALING WITH A BROAD RANGE OF MARKETING ISSUES ACROSS VARYING STRATEGIC CIRCUMSTANCES.

ISBN 075933871X
Author(s) SUBHASH C. JAIN
Credits
Edition 7TH ED.
Year 2004
Publisher THOMSON SOUTH-WESTERN
Type BOOK
Keywords MARKETING
Language English
Collation 935 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 7 No A 27/03/2012