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CORPORATE IMAGE MANAGEMENT : A MARKETING DISCLIPLINE FOR THE 21ST CENTURY

STEVEN HOWARD

1998

BOOK
Category

MARKETING

Abstract CORPORATE IMAGE MANAGEMENT : A MARKETING DISCLIPLINE FOR THE 21ST CENTURY IS A COMPREHENSIVE , PRACTICAL INTRODUCTION TO ONE OF THE MOST POTENT MARKETING AND MANAGEMENT TOOLS AVAILABLE FOR THE USE OF SENIOR EXECUTIVES. PROGRASSIVE CORPORATE LEADERS WILL WANT TO USE THIS NEW DISCLIPINE TO DRIVE ORGANISATIONS IN TODAY;S INCREASINGLY COMPETITIVE MARKETS.

ISBN 9789810080859
Author(s) STEVEN HOWARD
Credits
Edition 1ST ED.
Year 1998
Publisher B.H
Type BOOK
Keywords MARKETING
Language English
Collation 224 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia B 5 No A