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COMPANY IMAGE AND REALITY : A CRITIQUE OF CORPORATE COMMUNICATIONS

DAVID BERNSTEIN

1994

BOOK
Category

MARKETING

Abstract COMPANY IMAGE AND REALITY ANALYSES ALL ASPECTS OF CORPORATE COMMUNICATION. NOT ONLY THE OBVIOUS ONES, CORPORATE ADS AND CORPORATE IDENTIY , BUT THE EQUALLY IMPORTANT AND USUALLY NEGLECTED AREAS OF STAFF AND COMMUNITY RELATIONS.

ISBN 9780304318787
Author(s) DAVID BERNSTEIN
Credits
Edition 1ST ED.
Year 1994
Publisher CASSELL
Type BOOK
Keywords MARKETING
Language English
Collation 261 P.,, 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia A 7 No A