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THE FUNDAMENTALS OF CORPORATE COMMUNICATIONS

RICHARD R. DOLPHIN

2000

BOOK

Category	COMMUNICATION IN MARKETING
Abstract	RHE BOOK DEMOSTRATES HOW CORPORATE COMMUNICATIONS AFFECTS TODAY'S MARKETING MIX AND EXPLAINS HOW IT CAN SUPPORT WIDER MARKETING OBJECTIVES.
ISBN	978075064186X
Author(s)	RICHARD R. DOLPHIN
Credits
Edition	1ST ED.
Year	2000
Publisher	BUTTERWORTH AND HEINEMANN
Type	BOOK
Keywords	MARKETING COMMUNICATIONS
Language	English
Collation	221 P., 20 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	D	3	No	Available

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