|
Category |
ELECTRONIC MARKETING
|
Abstract |
DIRECT AND DIGITAL MARKETING IN PRACTICE IS A PRACTICAL MANUAL FOR ALL MANAGERS MARKETERS AND STUDENTS WHO NEED TO GET TO GRIPS WITH THE POWERFUL ONLINE AND OFFLINE TECHNIQUES AVAILABLE TO SKILLED DIRECT MARKETERS TODAY.
|
ISBN |
9781408127520
|
Author(s) |
BRIAN THOMAS
,
MATTHEW HOUSDEN
|
Credits |
|
Edition |
2ND ED.
|
Year |
2011
|
Publisher |
A&C BLACK
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
470 P., 25 CM.
|
|