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UNDERSTANDING DIGITAL MARKETING : MARKETING STRATEGIES FOR ENGAGING THE DIGITAL GENERATION

RYAN, DAMIAN , CALVIN JONES

2011

BOOK
Category

MARKETING

Abstract UNDERSTANDING DIGITAL MARKETING LOOKS AT THE WORLD OF DIGITAL MARKETING :HOW IT GOT STARTED , HOW IT GOT TO WHERE IT IS TODAY AND WHERE THE THOUGHT LEADERS IN THE INDUSTRY BELIEVE IT IS HEADED IN THE FUTURE.

ISBN 9780749453893
Author(s) RYAN, DAMIAN , CALVIN JONES
Credits
Edition 1ST ED.
Year 2011
Publisher KOGAN PAGE
Type BOOK
Keywords MARKETING
Language English
Collation 276 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia J 7 No A 18/06/2018