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ADVERTISING AND INTEGRATED BRAND PROMOTION: STUDENTS TECHNOLOGY RESOURCES.

THOMAS CLAYTON O' GUINN , CHRIS ALLEN , RICH SEMENIK

2006

BOOK
Category

ADVERTISING

Abstract ADVERTISING AND INTEGRATED BRAND PROMOTION: OFFERS TECHNOLOGY RESOURCES TO HELP REIFORCE THE CONCEPTS IN THE BOOK SND PROVIDE OPPORTUNITIES FOR PRACTICE AND FEEDBACK.

ISBN 0324289561
Author(s) THOMAS CLAYTON O' GUINN , CHRIS ALLEN , RICH SEMENIK
Credits
Edition 4TH EDITIO
Year 2006
Publisher THOMSON SOUTH-WESTERN
Type BOOK
Keywords ADVERTISING
Language English
Collation 7811 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol H 5 No A
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