|
Category |
PUBLIC RELATIONS
|
Abstract |
THE BOOK IS DIVIDED INTO FOUR SECTIONS: SOLVING PUBLIC RELATIONS PROBLEMS, REACHING MAJOR AUDIENCES, EMERGENCY PUBLIC RELATIONS AND INTEGRATED MARKETING COMMUNICATIONS.
|
ISBN |
9780495050288
|
Author(s) |
HAYES, DARRELL C.
,
HENDRIX, JERRY A.
|
Credits |
|
Edition |
7TH ED.
|
Year |
2007
|
Publisher |
THOMSON
|
Type |
BOOK
|
Keywords |
PUBLIC RELATIONS
|
Language |
English |
Collation |
449 P., 25 CM.
|
|