|
Category |
MARKETING RESEARCH
|
Abstract |
THIS PAPERBACK TEXT OFFERS THE SAME USER- ORIENTED , REAL WORLD FOCUS AND CUTTING - EDGE CONTENT IN A MORE STREAMLINED FORMAT. THIS BOOK PROVIDES A REAL- WORLD VIEW OF THE FIELD FROM AUTHORS WHO ARE INDUSTRY INSIDERS.
|
ISBN |
0471684767
|
Author(s) |
GATES, ROGER H., 1942-
,
MCDANIEL, CARL, JR., 1941-
|
Credits |
|
Edition |
5TH ED.
|
Year |
2006
|
Publisher |
Wiley
|
Type |
BOOK
|
Keywords |
MARKETING RESEARCH
|
Language |
English |
Collation |
479 P., 30 CM.
|
|