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MARKETING RESEARCH ESSENTIALS

GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-

2006

BOOK
Category

MARKETING RESEARCH

Abstract THIS PAPERBACK TEXT OFFERS THE SAME USER- ORIENTED , REAL WORLD FOCUS AND CUTTING - EDGE CONTENT IN A MORE STREAMLINED FORMAT. THIS BOOK PROVIDES A REAL- WORLD VIEW OF THE FIELD FROM AUTHORS WHO ARE INDUSTRY INSIDERS.

ISBN 0471684767
Author(s) GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-
Credits
Edition 5TH ED.
Year 2006
Publisher Wiley
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 479 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 3 No A
2 Limassol J 5 No A
1 Limassol J 5 No A