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MARKETING RESEARCH

V. KUMAR , GEORGE S. DAY

2004

BOOK
Category

MARKETING RESEARCH

Abstract RELEVANT AND RECENT EXAMPLES AND CITATIONS. - IN DEPTH COVERAGE OF E-COMMERCE AND DATABASE MARKETING. - CASES AND PROBLEMS COVER A WIDE RANGE OF PRODUCTS AND ORGANIZATIONS. - TAKES READERS STEP BY STEP THROUGH THE ENTIRE MARKETING PROCESS , DESCRIBING THE MOST ADVANCED AND CURRENT METHODOLOGIES.

ISBN 978047123057X
Author(s) V. KUMAR , GEORGE S. DAY
Credits
Edition 8TH ED.
Year 2004
Publisher Wiley
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 774 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 3 No A