|
| Category |
MARKETING RESEARCH
|
|
| Abstract |
RELEVANT AND RECENT EXAMPLES AND CITATIONS.
- IN DEPTH COVERAGE OF E-COMMERCE AND DATABASE MARKETING.
- CASES AND PROBLEMS COVER A WIDE RANGE OF PRODUCTS AND ORGANIZATIONS.
- TAKES READERS STEP BY STEP THROUGH THE ENTIRE MARKETING PROCESS , DESCRIBING THE MOST ADVANCED AND CURRENT METHODOLOGIES.
|
| ISBN |
978047123057X
|
| Author(s) |
V. KUMAR
,
GEORGE S. DAY
|
| Credits |
|
| Edition |
8TH ED.
|
| Year |
2004
|
| Publisher |
Wiley
|
| Type |
BOOK
|
| Keywords |
MARKETING RESEARCH
|
| Language |
English |
| Collation |
774 P., 30 CM.
|
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