|
Category |
MARKETING RESEARCH
|
Abstract |
FIRSWT , IT PROVIDES A GREATER BALANCE BETWEEN PRIMARY AND SECONDARY INFORMATION AND THE TECHNIQUES AND METHODS THAT UNDER IN THESE TWO IMPORTANT TYPES OF DATA. SECOND , IT OFFERS IN- DEPTH COVERAGE OF THE CRITICAL RESEARCH TOOLS AND SKILLS THAT WILL BE REQUIRED OF TODAY AND TOMORROW'S MARKETING RESEARVHERS AND BUSINESS DECISION-MAKERS. THIRD , WITH ITS IN- DEPTH COVERAGE OF SECONDARY BRESEARCH , THE PRACTICE OF CUSTOMER- BASED MANAGEMENT IS HIGHLIGHTED AS THIS BOOK HELPS STUDENTS SEE WHAT REAL COMPANIES ARE DOING FOR THEIR MARKETING RESEARCH. THIS BOOK PROVIDES STUDENTS AREALISTIC AND CURRENT VIEW OF THE PRACTICE AND IMPORTANCE OF MARKETING RESEARCH IN THE BUSINESS WORLD.
|
ISBN |
0072830875
|
Author(s) |
JOSEPH F. HAIR
,
DAVID J. ORTINAU
,
ROBERT P. BUSH
|
Credits |
|
Edition |
3RD ED.
|
Year |
2006
|
Publisher |
MCGRAW-HILL
|
Type |
BOOK
|
Keywords |
MARKETING RESEARCH
|
Language |
English |
Collation |
700 P., 30 CM.
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