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MARKETING RESEARCH: WITHIN A CHANGING INFORMATION ENVIRONMENT

JOSEPH F. HAIR , DAVID J. ORTINAU , ROBERT P. BUSH

2006

BOOK
Category

MARKETING RESEARCH

Abstract FIRSWT , IT PROVIDES A GREATER BALANCE BETWEEN PRIMARY AND SECONDARY INFORMATION AND THE TECHNIQUES AND METHODS THAT UNDER IN THESE TWO IMPORTANT TYPES OF DATA. SECOND , IT OFFERS IN- DEPTH COVERAGE OF THE CRITICAL RESEARCH TOOLS AND SKILLS THAT WILL BE REQUIRED OF TODAY AND TOMORROW'S MARKETING RESEARVHERS AND BUSINESS DECISION-MAKERS. THIRD , WITH ITS IN- DEPTH COVERAGE OF SECONDARY BRESEARCH , THE PRACTICE OF CUSTOMER- BASED MANAGEMENT IS HIGHLIGHTED AS THIS BOOK HELPS STUDENTS SEE WHAT REAL COMPANIES ARE DOING FOR THEIR MARKETING RESEARCH. THIS BOOK PROVIDES STUDENTS AREALISTIC AND CURRENT VIEW OF THE PRACTICE AND IMPORTANCE OF MARKETING RESEARCH IN THE BUSINESS WORLD.

ISBN 0072830875
Author(s) JOSEPH F. HAIR , DAVID J. ORTINAU , ROBERT P. BUSH
Credits
Edition 3RD ED.
Year 2006
Publisher MCGRAW-HILL
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 700 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 3 No A
2 Nicosia P 3 No A