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BUSINESS RESEARCH METHODS

ALEXAKIS, GEORGE

2005

BOOK
Category

BUSINESS RESEARCH METHODS

Abstract BUSINESS STUDENTS OFTEN STRUGGLE WITH STARTING A RESEARCH PROJECT BECAUSE THEY DO NOT KNOW HOW THINGS LIKE QUESTIONNAIRES AND STATISTICAL ANALYSES EVENTUALLY PRODUCE RESULTS, OR HOW TO USE SURVEY FINDINGS TO DEVELOP MEANINGFUL CONCLUSIONS. BUT EXPERIENCED RESEARCHERS HAVE THE BENEFIT OF PRIOR KNOWLEDGE OF THE RESEARCH ISSUES AS WELL AS THE STATISTICAL TOOLS AVAILABLE TO DO THE JOB. THIS CHAPTER TRIES TO ANSWER THE QUESTION, "WHERE DO I START?" WE BEGIN WITH AN OVERVIEW OF THE BASIC BUSINESS RESEARCH PROCESS.

ISBN 0757513735
Author(s) ALEXAKIS, GEORGE
Credits
Edition 1ST ED.
Year 2005
Publisher KENDALL/ HUNT
Type BOOK
Keywords BUSINESS RESEARCH METHODS.
Language English
Collation 202 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol C 13 No A 22/04/2016