|
| Category |
MARKETING
|
|
| Abstract |
MARKETING PLANS THAT WORK IS A PRACTICAL AND INSIGHTFUL STEP BY STEP GUIDE TO SUCCESSFULLY PREPARING AND EXECUTING A MARKETING PLAN. THE BOOK COMBINES THE VERY BEST OF CURRENT PRACTICE WITH NECESSARY THEORETICAL BACKGROUNF. MARKETING MANAGERS AND BUSINESS EXECUTIVES DEVELOPING MARKETING AND E- BUSINESS STRATEGIES , ESPECIALLY THOSE INTEGRATING NEW MARKETING TECHNOLOGIES , WILL PROFIT TREMENDOUSLY FROM MARKETING PLANS THAT WORK.
|
| ISBN |
9780750673079
|
| Author(s) |
MCDONALD, MALCOLM
,
KEEGAN, WARREN J.
|
| Credits |
|
| Edition |
2ND ED.
|
| Year |
2002
|
| Publisher |
BUTERWORTH HEINEMANN
|
| Type |
BOOK
|
| Keywords |
PLANNING
|
| Language |
English |
| Collation |
254 P., 25 CM.
|
|
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