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E- COMMERCE: BUSINESS. TECHNOLOGY. SOCIETY

LAUDON, KENNETH C., 1944- , CAROL GUERCIO TRAVER

2002

BOOK
Category

E- COMMERCE

Abstract E-COMMERCE: CONCEPTS AND ISSUES PROVIDES AN OVERVIEW OF THE CURRENT AND NEXT GENERATIONS OF E-COMMERCE. THE BOOK EMPHASIZES THE THREE MAJOR DRIVING FORCES BEHIND E-COMMERCE: TECHNOLOGY CHANGE, BUSINESS DEVELOPMENT, AND SOCIAL CONTROVERSIES. EACH OF THESE DRIVING FORCES IS REPRESENTED IN EVERY CHAPTER, AND TOGETHER THEY PROVIDE A COHERENT CONCEPTUAL FRAMEWORK FOR UNDERSTANDING E-COMMERCE. THE RESULT IS SOPHISTICATED CONCEPTUAL TREATMENT OF A VERY DIVERSE SUBJECT THAT IS AIMED SPECIFICALLY AT READERS INTERESTED IN BUSINESS CONCEPTS, IS/IT DEVELOPMENTS, AND COMPUTER SCIENCE APPLICATIONS. IT IS WRITTEN BY AN AUTHOR TEAM WITH EXTENSIVE TEACHING, WRITING, AND BUSINESS EXPERIENCE. THIS BOOK OFFERS IN-DEPTH COVERAGE OF CONCEPTS IN TECHNOLOGY, THE INTERNET, ECONOMICS, MARKETING, IS/IT, ACCOUNTING, PRIVACY, INTELLECTUAL PROPERTY, EQUITY, AND GOVERNANCE. ITS UNIFYING CONCEPTUAL FRAMEWORK BUILT AROUND THE THEMES OF BUSINESS, TECHNOLOGY, AND SOCIETY HELPS READERS MAKE SENSE OUT OF THE DEVELOPMENT OF THIS FIELD. THE BOOK PRESENTS NUMEROUS REAL-WORLD EXAMPLES IN EVERY CHAPTER. AN ATTRACTIVE FULL-COLOR DESIGN IS ALSO FEATURED. THIS BOOK IS AIMED SPECIFICALLY AT READERS INTERESTED IN BUSINESS CONCEPTS, IS/IT DEVELOPMENTS, AND COMPUTER SCIENCE APPLICATIONS OF E-COMMERCE.
ISBN 0201748150
Author(s) LAUDON, KENNETH C., 1944- , CAROL GUERCIO TRAVER
Credits
Edition 1ST ED.
Year 2002
Publisher ADDISON-WESLEY PUBLISHING
Type BOOK
Keywords E- COMMERCE
Language English
Collation 762 P., 18 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Nicosia F 8 No Available
1 Nicosia F 8 No Available

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