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DISTRIBUTION AND LOGISTICS MANAGEMENT: A STRATEGIC MARKETING APPROACH

D. K. AGRAWAL

2010

BOOK
Category

LOGISTICS

Abstract THE CONTEMPORARY PHILOSOPHY OF DISTRIBUTION MANAGEMENT HAS EVOVLED FROM A DARK CONTINENT OF MARKETING TO A STRATEGIC TOOL OF MARKETING FOR GAINING DIFFERENTIAL ADVANTAGE IN THE HYPER- COMPETITIVE MARKETPLACE MAINLY DRIVEN BY GLOBALIZATION AND INFORMATION TECHNOLOGY.
ISBN 9780230630146
Author(s) D. K. AGRAWAL
Credits
Edition 10TH EDITI
Year 2010
Publisher MACMILLAN
Type BOOK
Keywords LOGISTICS
Language English
Collation 362 P., 330 CM.

Availability and Location Reserve

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1 Nicosia V 1 No Available

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