|
Category |
ORGANIZATIONAL BEHAVIOUR
|
Abstract |
THIS BOOK CHALLENGES CURRENT BELIEFS ABOUT ORGANIZATIONAL IDENTIFY, REPUTATION, AND BRANDING. A HIGHLY - TALENTED AND DIVERSE TEAM OF CONTRIBUTORS REVEALS A WEALTH OF NEW IDEAS FOR DISCOVERING THE ANSWERS TO QUESTIONS TROUBLING CONTEMPORARY ORGANIZATIONS. HOW DOES AN ORGANIZATION CREATE A STRONG REPUTATION? WHAT ARE THE IMPLICATIONS OF CORPORATE BRANDING ON ORGANIZATIONAL STRUCTURES AND PROCESSES? HOW DO ORGANIZATIONS DISCOVER THEIR IDENTITIES? THIS MULTI- DISCIPLINARY TEXT WILL HAVE BROAD APPEAL FOR BOTH STUDENTS AND PRACTITIONERS ALIKE.
|
ISBN |
9780198297796
|
Author(s) |
HATCH, MARY JO
,
HOLTEN LARSEN, MOGENS
,
SCHULTZ, MAJKEN
|
Credits |
|
Edition |
1ST ED.
|
Year |
2000
|
Publisher |
OXFORD UNIVERSITY PRESS
|
Type |
BOOK
|
Keywords |
ORGANIZATIONAL BEHAVIOR
|
Language |
English |
Collation |
292 P., 23 CM.
|
|