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THE EXPRESSIVE ORGANIZATION: LINKING IDENTIFY, REPUTATION, AND THE CORPORATE BRAND

MARY JO HATCH , MOGENS HOLTEN LARSEN , MAJKEN SCHULTZ

2000

BOOK
Category

ORGANIZATIONAL BEHAVIOUR

Abstract THIS BOOK CHALLENGES CURRENT BELIEFS ABOUT ORGANIZATIONAL IDENTIFY, REPUTATION, AND BRANDING. A HIGHLY - TALENTED AND DIVERSE TEAM OF CONTRIBUTORS REVEALS A WEALTH OF NEW IDEAS FOR DISCOVERING THE ANSWERS TO QUESTIONS TROUBLING CONTEMPORARY ORGANIZATIONS. HOW DOES AN ORGANIZATION CREATE A STRONG REPUTATION? WHAT ARE THE IMPLICATIONS OF CORPORATE BRANDING ON ORGANIZATIONAL STRUCTURES AND PROCESSES? HOW DO ORGANIZATIONS DISCOVER THEIR IDENTITIES? THIS MULTI- DISCIPLINARY TEXT WILL HAVE BROAD APPEAL FOR BOTH STUDENTS AND PRACTITIONERS ALIKE.

ISBN 0198297793
Author(s) MARY JO HATCH , MOGENS HOLTEN LARSEN , MAJKEN SCHULTZ
Credits
Edition 1ST ED.
Year 2000
Publisher OXFORD UNIVERSITY PRESS
Type BOOK
Keywords ORGANIZATIONAL BEHAVIOR
Language English
Collation 292 P., 23 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia O 4 No A
1 Limassol C 7 No A