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BUSINESS RESEARCH METHODS

ZIKMUND, WILLIAM G. , ZIKMUND

2003

BOOK
Category

RESEARCH METHODS

Abstract BUSINESS RESEARCH METHODS REFLECTS THE ASTONISHING CHANGES IN INFORMATION TECHNOLOGY THAT HAVE TAKEN PLACE SINCE THE PREVIOUS EDITION. WHILE THIS EDITION CONTINUES TO FOCUS ON THE TIME - HONORED , TRADITIONAL MARKETING RESEARCH METHODS , THE ADDITION OF EXTENSIVE COVERAGE OF INTERNET RESEARCH IS A MAJOR CHANGE IN THIS EDITION. INTERNET ISSUES ARE CAREFULLY PLACED THROUGHOUT THE TEXT TO COMBINE BASIC MARKETING RESEARCH CONCEPTS WITH THE EMERGING INTERNET POWER TO CONDUCT EFFECTIVE MARKETING RESEARCH.

ISBN 0030350840
Author(s) ZIKMUND, WILLIAM G. , ZIKMUND
Credits
Edition 7TH ED.
Year 2003
Publisher THOMSON
Type BOOK
Keywords RESEARCH METHODS
Language English
Collation 748 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia F 8 No A 01/01/1970