|
Category |
MARKETING RESEARCH
|
Abstract |
IT ADDRESED THE DESIGN , COLLECTION , ANALYSIS AND REPORTING OF MARKETING RESEARCH DATA RELEVANT TO A FIRM'S CURRENT AND FUTURE NEEDS , BUT IT IS DESIGNED SPECIFICALLY FOR INSTRU CTORS WHO PREFER A MORE CONCISE NTRODUCTION TO MARKETING RESEARCH TOPICS.
|
ISBN |
9780324320879
|
Author(s) |
ZIKMUND, WILLIAM G.
,
BABIN, BARRY J.
|
Credits |
|
Edition |
3RD ED.
|
Year |
2007
|
Publisher |
THOMSON
|
Type |
BOOK
|
Keywords |
MARKETING RESEARCH
|
Language |
English |
Collation |
414 P., 30 CM.
|
|