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ESSEENTIALS OF MARKETING RESEARCH

ZIKMUND, WILLIAM G. , BABIN, BARRY J.

2007

BOOK
Category

MARKETING RESEARCH

Abstract IT ADDRESED THE DESIGN , COLLECTION , ANALYSIS AND REPORTING OF MARKETING RESEARCH DATA RELEVANT TO A FIRM'S CURRENT AND FUTURE NEEDS , BUT IT IS DESIGNED SPECIFICALLY FOR INSTRU CTORS WHO PREFER A MORE CONCISE NTRODUCTION TO MARKETING RESEARCH TOPICS.

ISBN 9780324320879
Author(s) ZIKMUND, WILLIAM G. , BABIN, BARRY J.
Credits
Edition 3RD ED.
Year 2007
Publisher THOMSON
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 414 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 4 No A
1 Limassol J 4 No A