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STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY

KELLER, KEVIN LANE, 1956-

2013

BOOK
Category

STRATEGIC MANAGEMENT

Abstract FOR STUDENTS, MANAGERS AND SENIOR EXECUTIVES STUDYING BRAND MANAGEMENT. KELLER'S MARKET LEADING STRATEGIC BRAND MANAGEMENT BOOK PROVIDES INSIGHTS INTO PROFITABLE BRAND STRATEGIES BY BUILDING, MEASURING, AND MANAGING BRAND EQUITY. THE GLOBAL EDITION STRENGTHENS RELEVANCE BY USING LOCALLY APPLICABLE EXAMPLES THAT INCLUDE SCOOT, HYUNDAI, ETISALAT, QANTAS, UNIQLO, MAMBO. THIS GLOBAL EDITION HAS BEEN EDITED TO INCLUDE ENHANCEMENTS MAKING IT MORE RELEVANT TO STUDENTS OUTSIDE THE UNITED STATES.

ISBN 9780273779414
Author(s) KELLER, KEVIN LANE, 1956-
Credits
Edition 4TH ED., G
Year 2013
Publisher PEARSON EDUCATION
Type BOOK
Keywords STRATEGIC MANAGEMENT, BRAND MANAGEMENT
Language English
Collation 590 P. : COL. ILL., PORTS. (CHIEFLY COL.) ; 28 CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol G 5 No A 01/01/1970
1 Nicosia B 8 No A 27/02/2019
2 Nicosia B 6 No A 27/11/2019