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PUBLIC RELATIONS : STRATEGIES AND TACTICS

DENNIS L. WILCOX , PHILLIP H. AULT , GLEN T. CAMERON , WARREN K. AGEE

2005

BOOK
Category

PUBLIC RELATIONS

Abstract USING REAL- LIFE CASE STUDIES , PUBLIC RELATIONS : STRATEGIES AND TACTICS HELPS STUDENTS BETTER UNDERSTAND THE BASIC CONCEPTS , STRATEGIES , AND TACTICS PRACTICED IN PUBLIC RELATIONS TODAY. THE TEXT PRESENTS AN ENGAGING AND COMPREHENSIVE OVERVIEW OF THE PRICIPLES , CONCEPTS AND METHODS OF PUBLIC RELATIONS.

ISBN 9780205404537
Author(s) DENNIS L. WILCOX , PHILLIP H. AULT , GLEN T. CAMERON , WARREN K. AGEE
Credits
Edition 7TH ED.
Year 2005
Publisher PEARSON
Type BOOK
Keywords PUBLIC RELATIONS
Language English
Collation 570 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia F 5 No A 01/01/1970