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PUBLIC RELATIONS : STRATEGIES AND TACTICS

DENNIS L. WILCOX , PHILLIP H. AULT , GLEN T. CAMERON , WARREN K. AGEE

2005

BOOK

Category	PUBLIC RELATIONS
Abstract	USING REAL- LIFE CASE STUDIES , PUBLIC RELATIONS : STRATEGIES AND TACTICS HELPS STUDENTS BETTER UNDERSTAND THE BASIC CONCEPTS , STRATEGIES , AND TACTICS PRACTICED IN PUBLIC RELATIONS TODAY. THE TEXT PRESENTS AN ENGAGING AND COMPREHENSIVE OVERVIEW OF THE PRICIPLES , CONCEPTS AND METHODS OF PUBLIC RELATIONS.
ISBN	9780205404537
Author(s)	DENNIS L. WILCOX , PHILLIP H. AULT , GLEN T. CAMERON , WARREN K. AGEE
Credits
Edition	7TH ED.
Year	2005
Publisher	PEARSON
Type	BOOK
Keywords	PUBLIC RELATIONS
Language	English
Collation	570 P., 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	F	5	No	Available

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