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INTERNATIONAL MARKETING

RAJAGOPAL

2007

BOOK
Category

INTERNATIONAL MARKETING

Abstract THE BOOK CATERS TO UNDERGRADUATE AND GRADUATE STUDENTS IN MANAGEMENT SCHOOLS IN INDIA AND MOST ASIAN AND LATIN AMERICAN UNIVERSITIES FOR CORE OR ELECTIVE PAPER, AND WILL ALSO PROVE USEFUL TO THEM AS PRACTICING MANAGERS SINCE IT DEVELOPS NEW CONCEPTS DERIVED FROM MANAGERIAL APPLICATIONS DISCUSSED IN THE CASES. MAJOR TOPICS COVERED IN THE BOOK ARE FRAMEWORK OF INTERNATIONAL MARKETING, INTERNATIONAL BUSINESS FINANCE, ENVIRONMENTAL FACTORS AFFECTING INTERNATIONAL MARKETING , INTERNATIONAL MARKETING-MIX, INTERNATIONAL MARKETING RESEARCH, STRATEGIES, DECISIONS, ORGANIZATIONS, NEGOTIATIONS, MODES OF ENTRY INTO INTERNATIONAL MARKETS, AND TRADE IN EMERGING MARKETS. IT PRESENTS MARKETING STRATEGIES WITH A CROSS-FUNCTIONAL APPROACH TO GLOBAL BUSINESS OPERATIONS AND IS UNSHACKLED BY THE TRADITIONAL VIEWS OF COMPETITION AND MARKETING. AMIDST CONCEPTUAL DISCUSSIONS IT ILLUSTRATES MANAGEMENT SITUATIONS, IS APPLICATION-ORIENTED AND FOCUSED ON LEARNING THROUGH EXPERIENCE.

ISBN 9788125918561
Author(s) RAJAGOPAL
Credits
Edition 1ST ED.
Year 2007
Publisher VIKAS PUBLISHING HOUSE PVT LTD
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 533 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 3 No A