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| Category |
INTERNATIONAL BUSINESS
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|
| Abstract |
THE THIRD EDITION OF THIS ESTABLISHED AND HIGHLY RESPECTED TEXT HAS BEEN CAREFULLY REVISED TO REFLECT EVEN MORE DEARLY THE CORE REALITIES OF INTERNATIONAL BUSINESS TODAY – THE DOMINANCE OF THE "TRIAD" (THE EU, US AND JAPAN), STRATEGIC MANAGEMENT THINKING , AND THE ACTIVITIES OF MULTINATIONAL ENTERPRISES. AT THE SAME TIME, THE AUTHORS PROVIDE A KEY WINDOW TO THE FUTURE OF IB, FOCUSING ON EMERGING ECONOMIES (CHINE, EASTERN EUROPE , SOUTH AFRICA), SMALL AND MEDIUM - SIZED ENTERPRISES , THE INTERNET , AND THE ROLE PLAYED BY SOCIETAL FACTORS SUCH AS CULTURE , ETHICS , 'GREEN' STRATEGIES AND CORPORATE RESPONSIBILITY.
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| ISBN |
0273673742
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| Author(s) |
HODGETTS, RICHARD M.
,
RUGMAN, ALAN M.
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| Credits |
|
| Edition |
3RD ED.
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| Year |
2003
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| Publisher |
PEARSON - PRENTICE HALL
|
| Type |
BOOK
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| Keywords |
INTERNATIONAL BUSINESS
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| Language |
English |
| Collation |
628 P., 30 CM.
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