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INTERNATIONAL BUSINESS : WITH CD-ROM

HODGETTS, RICHARD M. , RUGMAN, ALAN M.

2003

BOOK
Category

INTERNATIONAL BUSINESS

Abstract THE THIRD EDITION OF THIS ESTABLISHED AND HIGHLY RESPECTED TEXT HAS BEEN CAREFULLY REVISED TO REFLECT EVEN MORE DEARLY THE CORE REALITIES OF INTERNATIONAL BUSINESS TODAY – THE DOMINANCE OF THE "TRIAD" (THE EU, US AND JAPAN), STRATEGIC MANAGEMENT THINKING , AND THE ACTIVITIES OF MULTINATIONAL ENTERPRISES. AT THE SAME TIME, THE AUTHORS PROVIDE A KEY WINDOW TO THE FUTURE OF IB, FOCUSING ON EMERGING ECONOMIES (CHINE, EASTERN EUROPE , SOUTH AFRICA), SMALL AND MEDIUM - SIZED ENTERPRISES , THE INTERNET , AND THE ROLE PLAYED BY SOCIETAL FACTORS SUCH AS CULTURE , ETHICS , 'GREEN' STRATEGIES AND CORPORATE RESPONSIBILITY.

ISBN 0273673742
Author(s) HODGETTS, RICHARD M. , RUGMAN, ALAN M.
Credits
Edition 3RD ED.
Year 2003
Publisher PEARSON - PRENTICE HALL
Type BOOK
Keywords INTERNATIONAL BUSINESS
Language English
Collation 628 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 6 No A 01/01/1970