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Category |
INTERNATIONAL BUSINESS
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Abstract |
WITH A CHALLEGING NEW APPROACH TO ITS SUBJECT MATTER, THIS BOOK ADDRESSED INTERNATIONAL BUSINESS WITH GLOBALIZATION AS ITS UNDERLYING THEME. BY ILLUSTRATING GLOBALIZATION AS A PHENOMENON THAT IS FUNDAMENTALLY ALTERING CORPORATE STARTEGY , THIS BOOK CRITIQUES THE COMPLEXITIES OF GLOBALIZATION AND ITS IMPACT ON INTERNATIONAL BUSINESS . BY DOING SO, IT IS ENTIRELY UNLIKE OTHER BOOKS ON THE SUBJECT.
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ISBN |
0415248906
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Author(s) |
DEBRA JOHNSON
,
COLIN TYRNER
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Credits |
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Edition |
1ST ED.
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Year |
2003
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Publisher |
ROUTLEDGE
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Type |
BOOK
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Keywords |
INTERNATIONAL BUSINESS
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Language |
English |
Collation |
352 P., 25 CM.
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