image

INTERNATIONAL BUSINESS: THEMES AND ISSUES IN THE MODERN GLOBAL ECONOMY

DEBRA JOHNSON , COLIN TYRNER

2003

BOOK
Category

INTERNATIONAL BUSINESS

Abstract WITH A CHALLEGING NEW APPROACH TO ITS SUBJECT MATTER, THIS BOOK ADDRESSED INTERNATIONAL BUSINESS WITH GLOBALIZATION AS ITS UNDERLYING THEME. BY ILLUSTRATING GLOBALIZATION AS A PHENOMENON THAT IS FUNDAMENTALLY ALTERING CORPORATE STARTEGY , THIS BOOK CRITIQUES THE COMPLEXITIES OF GLOBALIZATION AND ITS IMPACT ON INTERNATIONAL BUSINESS . BY DOING SO, IT IS ENTIRELY UNLIKE OTHER BOOKS ON THE SUBJECT.

ISBN 0415248906
Author(s) DEBRA JOHNSON , COLIN TYRNER
Credits
Edition 1ST ED.
Year 2003
Publisher ROUTLEDGE
Type BOOK
Keywords INTERNATIONAL BUSINESS
Language English
Collation 352 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 7 No A 27/03/2012