|
Category |
MARKETING
|
Abstract |
MARKETING IS A NEW MOTIVATIONAL TEXTBOOK PACKED WITH LEARNING FEATURES , COMBINING AUTHORITY WITH A LIVELY AND ENGAGING WRITING STYLE; AND A DISERVE RANGE OF RESOURCES, AVAILABLE ON THE BOOK'S ONLINE RESOURCE CENTRE. IT TEACHES MARKETIG IN A MORE CREATIVE AND VISUAL WAY.
|
ISBN |
019806330X
|
Author(s) |
FILL, CHRIS
,
KELLY PAGE
,
PAUL BAINES
|
Credits |
|
Edition |
2ND IMPR.
|
Year |
2010
|
Publisher |
OXFORD UNIVERSITY PRESS
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
858 P., 30 CM.
|
|