|
Category |
INTERNATIONAL BUSINESS
|
Abstract |
FUNDAMENTALS OF INTERNATIONAL BUSINESS IS A CONCISE INTRODUCTION TO INTERNATIONAL BUSINESS WITH SPECIAL EMPHASIS ON THE ENVIRONMENTAL AND CULTURAL ISSUES FACING GLOBAL ORGANIZATIONS. THIS BOOK'S CONTENTS IS STREAMLINED WHEN COMPARED TO THE ARRAY OF INTERNATIONAL BUSINESS TEXTS NOW AVAILABLE , BUT SUFFICIENTLY RIGOROUS AND DEMANDING TO SATISFY THE PROFESSIONAL INTEGRITY OF THE INSTRUCTOR.
|
ISBN |
0324259646
|
Author(s) |
CZINKOTA, MICHAEL R.
,
RONKAINEN, ILKKA A.
,
MOFFETT, MICHAEL H.
|
Credits |
|
Edition |
1ST ED.
|
Year |
2004
|
Publisher |
THOMSON SOUTH-WESTERN
|
Type |
BOOK
|
Keywords |
INTERNATIONAL BUSINESS
|
Language |
English |
Collation |
388 P., 25 CM.
|
|